World
The sheet, not the dashboard
The public site is a printed sheet: hairlines, one type family, no suite of floating cards. The product is allowed to be denser. The marketing is not.
We keep the marketing site quiet on purpose. A dashboard aesthetic on a brochure is how every AI company ended up looking like a settings panel.
News is the exception that proves it. Product News and Kaer News borrow the ink-on-white index OpenAI uses for shipping notes, because shipping notes should look like a record, not a campaign.
The app behind the login is a different surface. It has to be. That is where the work is.